SAS London

http://www.saslondon.com/who-we-are/

Motivational/Aspirational stuff.

Studio Visit 4.. New English Design - Leicester.

Last Friday (14/09/12) I went to go and visit Wendy who is the creative director at New English Design. The studio is based in the town centre in Leicester and is probably the most amazing studio I've managed to visit, as soon as I walked in I loved it.. (which has nothing to do with my obsession with exposed brick work and beams). I talked through my work and Wendy gave loads of feedback, on the positive aspects of my portfolio as well as what I could work on, she felt that the uni briefs worked much better than the commercial ones, and that I shouldn't be afraid to take this way of working across all my projects. It's about having a good idea - not just making something look good for the sake of it, take an idea and make it brilliant. She also mentioned that on the whole my work was quite good for someone who hadn't graduated yet - which is always nice to hear. We also spoke about what it was like being a woman in an industry that is mainly dominated by men, she made it clear that I really shouldn't worry about it and that there was no need to assume that it would stop me getting to where I want in the future, I can safely say that Wendy has done pretty well having ran the studio with her partner for the past 15 years, the studio produces some amazing work and has a great client list.

On the whole I found the meeting with Wendy to be really useful, not only has it motivated me and made me feel more comfortable about 3rd year it's also given me the confidence to believe in my work, Wendy was also kind enough to invite me back in Easter to show her what new projects I've been working on and how things have changed.

www.newenglish.co.uk